05.17.17 Marketing and PR Panel

Join us as we hear from experts in the many facets of small business marketing – branding, video marketing, database marketing, SEO, promotional materials, public relations, and social media.

Our Moderator

Meagan Mackerer is a marketing consultant with over 15 years of marketing experience both in-house at a Fortune 500 company and as a marketing consultant. Meagan works with small businesses and casino operators throughout the country grow their revenues and client base. By looking at the big picture – online and digital marketing, customer data and communications, traditional advertising, and more – she defines and implements the right marketing mix for each of her clients.

Our Panelists

Greg Gant, Chocolate Bar Studios

Greg is the owner of the video production company, Chocolate Bar Studios. His career in video started off as a camera operator on national television shows for Food Network, Travel Channel, HGTV, DIY, Comcast Sportsnet, Discovery and more. After filming for a couple years he started Chocolate Bar Studios to help local businesses discover the power of marketing with video. Greg has accumulated millions of video views and works with high profile businesses such as Merck, Independent Blue Cross, Lincoln Financial and local businesses such as Deacom Inc, Xerimis, NAWBO South Jersey and more.

Lynn Pechinski, 1st Straw Marketing & Promotions

Lynn Pechinski, President of 1st Straw Marketing and Promotions, is a
results-driven, resourceful marketing professional, trainer and
professional speaker. Lynn has over 30 years of experience working
for Fortune 500 corporations before launching her company almost 15
years ago. She creates dynamic marketing programs for clients that
produce measurable results. Her specialties are marketing and event planning, copywriting, graphic design, printing, and promotional products. 1st Straw’s newest programs – Cross-Platform Marketing and Local SEO Marketing – help businesses take advantage of online
opportunities to attract leads.

Lynn has been a member and served on the board of NAWBO South Jersey for several years. She was named as a finalist for Leading Women Entrepreneurs and Business Owners by New Jersey Monthly
Magazine (May, 2013). Lynn was named one of 25 Women to Watch 2013 by South Jersey Biz Magazine. Lynn won a Shattered the Glass Ceiling Award presented by NAWBO South Jersey. She has a Honorable Mention for the 2011 Enterprising Women of the Year. Lynn holds a B.S. from Rider University with a double major in Economics and Management.

Cheryl Squadrito, Media Friendly Public Relations

After a successful career as a journalist working for the Philadelphia Inquirer and Courier-Post, Cheryl Squadrito made a huge leap of faith and launched Media Friendly PR in 2005.

Walking away from an exciting job as a reporter AND a regular paycheck, Cheryl followed her instincts and started Media Friendly, literally from the ground up.

After almost 20 years of working as a journalist and hearing pitches from publicists who didn’t have a clue, she believed she could do a better job. Knowing the news business from the inside, she knew how to grab a reporter’s attention to get a story in the paper.  Now, Media Friendly has scored placements for clients locally, nationally and globally in all formats – print, online, television, and radio.

Based in Haddonfield, New Jersey, Media Friendly represents clients who want positive media coverage and her agency’s track record is perfect. Her clients range from law firms and nonprofits to artists and authors.

Cheryl also teaches as an adjunct professor at Temple University in Philadelphia and is a certified Spinning instructor. She is on the Board for NAWBO Greater Philadelphia, Haddonfield Public Library and Haddonfield Crew Club. When Cheryl isn’t working or driving her son and daughter to activities, she is working on her debut novel, “Memoirs of a Suburban Rock Chick.”


NAWBO SJ Welcomes New Public Policy Director

The Board of Directors of the National Association of Women Business Owners of South Jersey is pleased to announce that Mariel Giletto from Parker McCay P.A. has been named its first Director of Public Policy.

As Director of Public Policy, Ms. Giletto will develop a new committee to help shape the pro-business agenda of the South Jersey chapter. Ms. Giletto will also work with legislators and administrations on issues concerning women business owners in the state including health care insurance, procurement, taxation, social security, education, workforce, and technology.

In New Jersey, a report released by American Express OPEN estimates the number of women-owned businesses grew 48 percent between 1997 and 2014. The state’s 230,000 women-owned businesses employ nearly 260,000 people and contribute $45 billion to the economy, according to American Express’s analysis of Census data.

Executive Director Fran Davis said, “We are very excited to have Ms. Giletto join the NAWBO South Jersey board to assist us with monitoring the legislative issues in the state that could impact our members.”

Ms. Giletto is a corporate attorney and currently serves as the chair of Parker McCay P.A.’s corporate department.  Mariel handles a variety of legal matters, including mergers and acquisitions, corporate formation and development, operations, governance and compliance, and risk management. Over the years, Ms. Giletto’s clients have included small start-up companies, non-profits, small business, family organizations, as well as large, multinational, publicly traded corporations.

Her legal representation of these companies encompasses all facets of corporate law, including contract drafting and negotiations, stock and asset purchase agreements, commercial lease and sales agreements, and corporate organizational documents and resolutions.  Ms. Giletto also specializes in matters relating to marketing, social media, and other promotional activities, including sweepstakes and other prize promotion contests.

Ms. Giletto was raised by a multi-generational family of women entrepreneurs. Growing up in a small business household and being raised by working mothers and grandmothers influenced her decision to become a corporate attorney as well as her decision to join NAWBO.  Ms. Giletto lives in Mt. Laurel with her family. She also is a board member for New Jersey Red Cross.

“I am grateful and excited to be given the opportunity to serve as the Director of Public Policy for NAWBO SJ.  I look forward to working with NAWBO to educate their members and women entrepreneurs on public policy that affects their professional and personal lives”, commented Ms. Giletto.

About NAWBO of South Jersey

The South Jersey Chapter of the National Association of Women Business Owners (NAWBO SJ) was formed in February of 2003 and was granted chapter status from the National Organization in June 2003.

NAWBO South Jersey’s vision and mission is aligned with that of NAWBO National. We are committed to empowering the women business owners of South Jersey through education, leadership opportunities, sisterhood and advocacy.


Founded in 1975, the National Association of Women Business Owners propels women entrepreneurs into economic, social and political spheres of power worldwide. NAWBO remains the only organization that solely represents the interest of women entrepreneurs in all industries. NAWBO’s mission is to strengthen the wealth-creating capacity of its members and promote economic development; create innovative and effective change in the business culture; build strategic alliances, coalitions and affiliations; and transform public policy and influence opinion makers.

NAWBO is a registered trademark of the National Association of Women Business Owners.