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05.17.17 Marketing and PR Panel

Join us as we hear from experts in the many facets of small business marketing – branding, video marketing, database marketing, SEO, promotional materials, public relations, and social media.

Our Moderator

Meagan Mackerer is a marketing consultant with over 15 years of marketing experience both in-house at a Fortune 500 company and as a marketing consultant. Meagan works with small businesses and casino operators throughout the country grow their revenues and client base. By looking at the big picture – online and digital marketing, customer data and communications, traditional advertising, and more – she defines and implements the right marketing mix for each of her clients.

Our Panelists

Greg Gant, Chocolate Bar Studios

Greg is the owner of the video production company, Chocolate Bar Studios. His career in video started off as a camera operator on national television shows for Food Network, Travel Channel, HGTV, DIY, Comcast Sportsnet, Discovery and more. After filming for a couple years he started Chocolate Bar Studios to help local businesses discover the power of marketing with video. Greg has accumulated millions of video views and works with high profile businesses such as Merck, Independent Blue Cross, Lincoln Financial and local businesses such as Deacom Inc, Xerimis, NAWBO South Jersey and more.

Lynn Pechinski, 1st Straw Marketing & Promotions

Lynn Pechinski, President of 1st Straw Marketing and Promotions, is a
results-driven, resourceful marketing professional, trainer and
professional speaker. Lynn has over 30 years of experience working
for Fortune 500 corporations before launching her company almost 15
years ago. She creates dynamic marketing programs for clients that
produce measurable results. Her specialties are marketing and event planning, copywriting, graphic design, printing, and promotional products. 1st Straw’s newest programs – Cross-Platform Marketing and Local SEO Marketing – help businesses take advantage of online
opportunities to attract leads.

Lynn has been a member and served on the board of NAWBO South Jersey for several years. She was named as a finalist for Leading Women Entrepreneurs and Business Owners by New Jersey Monthly
Magazine (May, 2013). Lynn was named one of 25 Women to Watch 2013 by South Jersey Biz Magazine. Lynn won a Shattered the Glass Ceiling Award presented by NAWBO South Jersey. She has a Honorable Mention for the 2011 Enterprising Women of the Year. Lynn holds a B.S. from Rider University with a double major in Economics and Management.

Cheryl Squadrito, Media Friendly Public Relations

After a successful career as a journalist working for the Philadelphia Inquirer and Courier-Post, Cheryl Squadrito made a huge leap of faith and launched Media Friendly PR in 2005.

Walking away from an exciting job as a reporter AND a regular paycheck, Cheryl followed her instincts and started Media Friendly, literally from the ground up.

After almost 20 years of working as a journalist and hearing pitches from publicists who didn’t have a clue, she believed she could do a better job. Knowing the news business from the inside, she knew how to grab a reporter’s attention to get a story in the paper.  Now, Media Friendly has scored placements for clients locally, nationally and globally in all formats – print, online, television, and radio.

Based in Haddonfield, New Jersey, Media Friendly represents clients who want positive media coverage and her agency’s track record is perfect. Her clients range from law firms and nonprofits to artists and authors.

Cheryl also teaches as an adjunct professor at Temple University in Philadelphia and is a certified Spinning instructor. She is on the Board for NAWBO Greater Philadelphia, Haddonfield Public Library and Haddonfield Crew Club. When Cheryl isn’t working or driving her son and daughter to activities, she is working on her debut novel, “Memoirs of a Suburban Rock Chick.”


NAWBO SJ Welcomes New Public Policy Director

The Board of Directors of the National Association of Women Business Owners of South Jersey is pleased to announce that Mariel Giletto from Parker McCay P.A. has been named its first Director of Public Policy.

As Director of Public Policy, Ms. Giletto will develop a new committee to help shape the pro-business agenda of the South Jersey chapter. Ms. Giletto will also work with legislators and administrations on issues concerning women business owners in the state including health care insurance, procurement, taxation, social security, education, workforce, and technology.

In New Jersey, a report released by American Express OPEN estimates the number of women-owned businesses grew 48 percent between 1997 and 2014. The state’s 230,000 women-owned businesses employ nearly 260,000 people and contribute $45 billion to the economy, according to American Express’s analysis of Census data.

Executive Director Fran Davis said, “We are very excited to have Ms. Giletto join the NAWBO South Jersey board to assist us with monitoring the legislative issues in the state that could impact our members.”

Ms. Giletto is a corporate attorney and currently serves as the chair of Parker McCay P.A.’s corporate department.  Mariel handles a variety of legal matters, including mergers and acquisitions, corporate formation and development, operations, governance and compliance, and risk management. Over the years, Ms. Giletto’s clients have included small start-up companies, non-profits, small business, family organizations, as well as large, multinational, publicly traded corporations.

Her legal representation of these companies encompasses all facets of corporate law, including contract drafting and negotiations, stock and asset purchase agreements, commercial lease and sales agreements, and corporate organizational documents and resolutions.  Ms. Giletto also specializes in matters relating to marketing, social media, and other promotional activities, including sweepstakes and other prize promotion contests.

Ms. Giletto was raised by a multi-generational family of women entrepreneurs. Growing up in a small business household and being raised by working mothers and grandmothers influenced her decision to become a corporate attorney as well as her decision to join NAWBO.  Ms. Giletto lives in Mt. Laurel with her family. She also is a board member for New Jersey Red Cross.

“I am grateful and excited to be given the opportunity to serve as the Director of Public Policy for NAWBO SJ.  I look forward to working with NAWBO to educate their members and women entrepreneurs on public policy that affects their professional and personal lives”, commented Ms. Giletto.

About NAWBO of South Jersey

The South Jersey Chapter of the National Association of Women Business Owners (NAWBO SJ) was formed in February of 2003 and was granted chapter status from the National Organization in June 2003.

NAWBO South Jersey’s vision and mission is aligned with that of NAWBO National. We are committed to empowering the women business owners of South Jersey through education, leadership opportunities, sisterhood and advocacy.


Founded in 1975, the National Association of Women Business Owners propels women entrepreneurs into economic, social and political spheres of power worldwide. NAWBO remains the only organization that solely represents the interest of women entrepreneurs in all industries. NAWBO’s mission is to strengthen the wealth-creating capacity of its members and promote economic development; create innovative and effective change in the business culture; build strategic alliances, coalitions and affiliations; and transform public policy and influence opinion makers.

NAWBO is a registered trademark of the National Association of Women Business Owners.


08.09.16 – August Mixer

Come mix and mingle with NAWBO South Jersey. On the first Tuesday evening of every month a NAWBO SJ member volunteers to host a fun and casual mixer. It is a great way for NAWBO members to learn more about each other and for non-members to to learn more about NAWBO.

This month’s mixer is being sponsored by NAWBO member Katie Walsh, owner of three Rita’s Water Ice locations in Gloucester County and will be held at Grasso Girls Farm Market owned by this year’s Beyond the Glass Ceiling Awards honoree, Mary Grasso Shiles, and her daughter, Erica.

Come out and enjoy the warm weather, water ice and SJ’s farmlands!

To register, click here.

06.09.16 – NAWBO Virtual Connect & Learn

connectandlearn1Thursday, June 9 – 8:00PM – 9:00PM EDT

Presented by:
Sophie Wade
Workforce Innovation Specialist



Join us to learn:

  • How and why the workplace and workforce is changing in significant ways and why this matters to you and your business.
  • What specific changes are impacting SME entrepreneurial businesses and how to take advantage of these changes.
  • How to work best with the new internal/external workforce of remote employees and or freelancers/independent contractors.
  • How to deal with some of the apparent generational differences in the workforce including tips for communicating across them successfully.


Registrants will be provided a link to the recorded webinar.  Registration is open to all members.

Click Here to Register.

05.12.16 – NAWBO Virtual Connect & Learn

“The S.C.A.L.E. Formula™
7 Proven Business Accelerators to Grow Your Company”

Thursday, May 12th @ 8pm ET
Presented by David Finkel

Register Here!


David Finkel

  • How to escape the Self-Employment Trap so you can have a business you love, rather than a job.
  • How to “systematize” your business to reduce costs, increase capacity, and maximize profitability.
  • How to immediately uncover and harness your company’s top leverage points for rapid growth.
  • How to build your company so that you can that you can sell, scale or own passively.
  • How to do all of this in a way that gives you more time and financial freedom.


About Your Presenter:
David Finkel is a Wall Street Journal and Business Week bestselling author of 12 books, he is the CEO of Maui Mastermind®, one of the world’s premier business coaching companies.


*All NAWBO Webinars are recorded and available to active members.

05.03.16 – NAWBO Mixer

Come mix and mingle with NAWBO South Jersey. On the first Tuesday evening of every month a NAWBO SJ member volunteers to host a fun and casual mixer. It is a great way for NAWBO members to learn more about each other and for non-members to to learn more about NAWBO.

This month’s mixer is being sponsored by NAWBO member Amy Murray Hyde, Amy Murray Hyde LLC. Amy is an insurance broker specializing in the senior market.

To register, click here. Don’t forget to bring along a friend!

SBA’s Emerging Leaders Program – Applications Now Open!

SBA offers its distinguished Emerging Leaders Program at no charge to owners and key executives of small businesses!  The program has been described by participants as a “mini-MBA” program with convenient evening classes at SBA’s Eastern Pennsylvania District Office in King of Prussia.  The class meets Wednesday evenings every other week starting in May, with graduation in November.    In order to meet the requirements for the program, the business must:

  • Have annual revenues of at least $400,000
  • Have been In business for 3 years or more
  • Have at least one employee, other than self

The goal of the program is to help established businesses grow to new levels through increased revenue and profit. Participants must fully commit to attend all sessions.

Small business owners and key executives interested in learning more about the program should visit  Those already interested in applying should go directly to and complete a very brief form about their interest.

Member Spotlight – Stephanie Sanderson-Braem

Stephanie Sanderson-Braem, based in the Stradley Ronon Stevens & Young, LLC’s Cherry Hill, New Jersey, office, specializes in estate and tax planning, trust and estate administration, and estate and trust litigation.

She represents single individuals, families with young children, families preparing for retirement, families having a child with special needs, closely held business owners, doctors, CEOs, same-sex couples and fiduciaries managing all aspects of trust and estate administration.

She advises her clients on premarital agreements, business succession planning, lifetime giving and charitable giving in addition to the preparation and implementation of wills, trusts, powers of attorney, and advance directives.

Stephanie provides clients with assistance in more complex planning involving life insurance trusts, family limited partnerships, intentional defective grantor trusts and grantor retained annuity trusts. She received her J.D. from the Rutgers University School of Law – Camden, and her B.S. from Pennsylvania State University.

Stephanie just recently made partner at Stradley Ronon Stevens & Young, LLC! She is the first female partner in the Trusts and Estates Department in the 90 year history of the firm.

Stephanie has been a NAWBO member since March 2014.

NAWBO SJ Announces 2016 Gala Honorees

The National Association of Women Business Owners, South Jersey chapter (NAWBO SJ) is proud to announce the honorees for the 2016 Beyond the Glass Ceiling Awards Gala. The annual awards gala is a dinner program that honors extraordinary individuals for their contributions to women and women business owners, as well as their commitment to excellence and community. This year’s gala will be held on February 18, 2016 at The Merion in Cinnaminson, NJ.

The 2016 Beyond the Glass Ceiling honorees are:

Legislator of the Year:  Senator Diane Allen, NJ 7th Legislative District

Trailblazer of the Year:  Chancellor Phoebe Haddon, Rutgers University – Camden

Company of the Year:  Laura Hart, Atrium Executive Centers

Heroine of the Year:  Susan Rose, Mothers Matter, Lauren Rose Albert Foundation

Community Advocate of the Year:  June Sernak, Red Cross

Environmental Advocate of the Year:  Mary Grasso Shiles, Grasso Girls Farm Market

Woman Business Owner of the Year: Aldonna Ambler, The Growth Strategist

Woman Entrepreneur Under 40:  Devon Perry, Kings Hall

Women’s Advocate of the Year: Barbara Anne Gardenhire-Mills, Small Business Administration

NAWBO SJ Chapter Champion:  Allyson Christoffersen, Rethink Innovations

NOVA Award: Ruth Scott, Cupcakes by Ruth

The 2016 Beyond the Glass Ceiling Awards Gala will also feature an inspirational keynote address from Liz Scott, Co-Executive Director of Alex’s Lemonade Stand. Alex’s Lemonade Stand began from a grassroots effort when four-year-old Alex informed her mother, Scott, following a stem cell transplant, “when I get out of the hospital I want to have a lemonade stand.” She said she wanted to give the money to doctors to allow them to “help other kids, like they helped me.” Scott and her husband, Jay, were happy to serve as Alex’s helpers. Alex’s first lemonade stand earned $2000. While battling her own cancer, Alex continued to set up yearly lemonade stands in her front yard. Currently, Scott works alongside her husband, the staff and board of directors, as well as the dedicated sponsors and supporters as they continue to fight childhood cancer, one cup at a time. While at work, she is the Co-Executive Director of the Foundation, but she is proudest of her title of “Mom” to her three sons, (Patrick, Eddie, and Joey) and her daughter Alex.

In recent years, the Beyond the Glass Ceiling Awards Gala has drawn roughly 250 attendees, mostly business women and men from the South Jersey region who come to honor the nominees, network, enjoy a great night out, and be inspired by the keynote’s address.  All proceeds of this annual fundraiser, NAWBO SJ’s largest, are used to help the chapter continue to provide education, networking & leadership opportunities to women business owners in South Jersey.  NAWBO SJ is a not-for-profit organization.

For more information: